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How to Get Dofollow Backlinks for Your SaaS Product

Dofollow backlinks from authoritative sites are the highest-leverage SEO move for a new SaaS. Here is how to get them without a link-building agency.

3 min read·September 5, 2026·BuildPassport Team

A dofollow backlink passes SEO value — often called "link juice" — from the linking site to yours. For a new SaaS with no domain authority, a handful of dofollow links from established sites can dramatically accelerate how quickly Google starts ranking your pages.

The fastest ways to get dofollow backlinks

  • Verified product directories — submitting to directories like BuildPassport, Indie Hackers, and Product Hunt creates dofollow links from high-authority domains at zero cost
  • Guest posts — writing for established blogs in your niche typically includes a dofollow link back to your site
  • Tool roundups — bloggers who write "best tools for X" often accept submissions or outreach; a link in a roundup post can send qualified traffic for years
  • HARO and similar services — responding to journalist queries with a useful expert perspective earns links from news sites and high-authority blogs

What to avoid

Link farms, PBNs (private blog networks), and paid link insertions on irrelevant sites are not worth the risk. Google has become very good at detecting unnatural link patterns, and a manual penalty can set your SEO back by months or years. Build links from sites your customers actually read.

Quality over quantity

One dofollow link from a DA 70 domain is worth more than 50 links from DA 10 sites. Focus your effort on getting fewer, higher-quality links rather than chasing volume.

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