How to Get Featured on Indie Hackers

Indie Hackers has become one of the primary discovery channels for founder stories — and getting featured, whether through an interview or a trending milestone post, can drive substantial traffic and press attention to your product.

The interview format

Indie Hackers publishes founder interviews that detail the journey from idea to revenue. The bar is roughly $1,000+ MRR — lower than most people assume. The interviews that get accepted are specific, honest, and data-rich. They tell a clear story: the problem, the early struggles, the turning point, and the current state of the business.

What makes a good submission

Submit your own interview at indiehackers.com/start. Focus the story on something specific rather than trying to cover everything. "How I got to $2K MRR as a solo developer with no marketing budget" is a better pitch than a general overview of your product. The more specific and honest the story, the more likely it is to be accepted and shared.

The milestone post format

If you hit a meaningful milestone — $1K MRR, first acquisition, 1,000 users — post about it in the Indie Hackers community with the specific numbers and what you did to get there. The posts that trend are the ones with real data and a genuine lesson, not just a celebration.

Building your IH presence before pitching

Founders who have been active community members — answering questions, commenting on other posts, sharing their own journey in the community threads — get featured at a higher rate than cold submissions. Build a presence first, then pitch the interview.